In this café talk you will get a further insight into the uniqueness of the book and its many facets. In this coffee chat with Uwe, Lutz, the internationally experienced B2B marketer, will provide some extremely interesting insights into his unique, tried and tested process model for marketing automation. Lutz considers marketing automation as the basis for data-driven marketing and does not see it as an IT topic but rather and surprisingly as a people topic. Tune in and learn from Lutz about his many different projects and what motivated him to develop this previously unpublished Marketing Automation Process Model and publish it for the first time ever. Have fun listening!