Your company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work.

Naturally, the most actionable advice comes from a third party.

In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation platforms.

I recently spoke with Hill for The Data-Driven Marketer podcast. He warned us that no matter which martech you choose, you need to be patient. Setup takes a while and results even longer.

We also discussed:

• How to get the most out of your martech
• How to keep your staff from getting recruited away from you
• Martech’s real ROI
• Where martech is going