In this week's PICNIC episode, we will welcome Robert Woodbury Jr, Ipswitch Global Marketing Programs Manager.

Robert joined Ipswitch in February 2016 and currently manages the creation and execution of global marketing programs for Ipswitch. Robert’s role at Ipswitch began as a member of the Demand Generation Team, focusing on Data Management and International Marketing program execution. Throughout his time with the Ipswitch Marketing Team, his experience managing two Marketo instances along with multi-channel marketing initiatives, has made him a valuable and proven Marketing Operations professional.

Outside of working at Ipswitch, Robert enjoys spending time with his two cats: Oliver and Pumpkin, watching all Boston sports teams, and enjoying his favorite cold brew coffee.

At the occasion of today’s episode, we will answer one key question: Why is marketing automation important to any (IT) organization?