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Marketing Automation Platforms Made Big Promises—Are They Delivering?
Marketers have always driven revenue. Through MAPs, they’ve been promised that they will finally be able to show attribution and ROI, and they’ve said the same to the powers that be in the c-suite. The problem now is delivering—and it might not be as easy as once thought.
Brian Hansford of Heinz Marketing and Joe Chernov of InsightSquared recently presented a joint survey and report that the two companies did together. From a survey of more than 400 marketing and sales professionals using top platforms, they found a distinct divide between two marketing groups. And the result is that one group is growing very unsatisfied and disillusioned with their solution because it is not meeting their needs.
| SOURCES / NOTES |
Marketing Automation Platform Satisfaction Survey 2018 | Heinz Marketing and InsightSquared: http://results.heinzmarketing.com/R-Guide-MarketingAutomationPlatformSurvey_LP.html
Heinz Marketing: https://www.heinzmarketing.com
Insight Squared: https://www.insightsquared.com
| WILSON ADVERTISING LINKS |
Wilson Advertising: http://www.wilsonadv.com
Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization
Our Work: http://www.wilsonadv.com/our-work/
Contact Us: http://www.wilsonadv.com/contact-us/
| CREDITS |
Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/
Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/
Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkime...
* All trademarked and copyrighted names, marks and logos are the property of their respective companies.*
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By Devin B. MeisterMarketers have always driven revenue. Through MAPs, they’ve been promised that they will finally be able to show attribution and ROI, and they’ve said the same to the powers that be in the c-suite. The problem now is delivering—and it might not be as easy as once thought.
Brian Hansford of Heinz Marketing and Joe Chernov of InsightSquared recently presented a joint survey and report that the two companies did together. From a survey of more than 400 marketing and sales professionals using top platforms, they found a distinct divide between two marketing groups. And the result is that one group is growing very unsatisfied and disillusioned with their solution because it is not meeting their needs.
| SOURCES / NOTES |
Marketing Automation Platform Satisfaction Survey 2018 | Heinz Marketing and InsightSquared: http://results.heinzmarketing.com/R-Guide-MarketingAutomationPlatformSurvey_LP.html
Heinz Marketing: https://www.heinzmarketing.com
Insight Squared: https://www.insightsquared.com
| WILSON ADVERTISING LINKS |
Wilson Advertising: http://www.wilsonadv.com
Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization
Our Work: http://www.wilsonadv.com/our-work/
Contact Us: http://www.wilsonadv.com/contact-us/
| CREDITS |
Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/
Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/
Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkime...
* All trademarked and copyrighted names, marks and logos are the property of their respective companies.*