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Hey there, my friend! Welcome to episode 169 of the Positioning to Profit Podcast. Today, I have a special guest, Michelle Nedelec, who is an experienced entrepreneur, executive coach, and mindset & marketing expert. She works with small business owners to help them understand digital marketing and marketing automation so that they can regain the freedom and profits that they went into business to discover. She discusses the different types of automation, when is the right time to incorporate automation, how to make sure automation isn't taking over your business, and how to leverage automation without it costing a lot. She also gives examples of how automation can help you scale, as well as tips on how to delegate tech tasks and understand what information is important.
● Why business automation is not just for IT companies anymore
● When to implement automation in business
● Why hire people who have the aptitude to do the job
● Why personalization at scale is a double-edged sword
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Hey there, my friend! Welcome to episode 169 of the Positioning to Profit Podcast. Today, I have a special guest, Michelle Nedelec, who is an experienced entrepreneur, executive coach, and mindset & marketing expert. She works with small business owners to help them understand digital marketing and marketing automation so that they can regain the freedom and profits that they went into business to discover. She discusses the different types of automation, when is the right time to incorporate automation, how to make sure automation isn't taking over your business, and how to leverage automation without it costing a lot. She also gives examples of how automation can help you scale, as well as tips on how to delegate tech tasks and understand what information is important.
● Why business automation is not just for IT companies anymore
● When to implement automation in business
● Why hire people who have the aptitude to do the job
● Why personalization at scale is a double-edged sword