In this episode of Talk Commerce, Brent Peterson interviews Rytis Lauris, CEO and co-founder of Omnisend, a marketing automation platform tailored for e-commerce. They discuss the importance of retention marketing, the evolution of Omnisend, and the various touchpoints available for customer engagement. Rytis emphasizes the effectiveness of automated campaigns and the role of AI in enhancing marketing strategies. The conversation also touches on the future of e-commerce, the necessity of human involvement in automation, and the importance of standing out in a crowded market.

Takeaways

Retention marketing is crucial for online sellers.
Automated messages significantly increase email order rates.
Combining multiple communication channels enhances customer engagement.
AI tools are transforming how marketers operate.
E-commerce is expected to continue growing significantly.
Automated flows should be utilized for every customer journey touchpoint.
Marketers need to adapt to the changing landscape of AI.
Human creativity remains essential in a world of automation.
Brands must maintain their unique voice to stand out.
Omnisend offers presets to help businesses automate effectively.

Chapters

00:00 Introduction to Omnisend and Rytis Lauris
02:39 The Journey of Omnisend
05:16 Omnichannel Marketing Strategies
08:01 The Power of Automation in Marketing
10:51 AI's Role in Marketing Tools
13:41 The Future of E-commerce and AI
16:11 The Human Element in Marketing
18:46 Closing Thoughts and Shameless Plug