The Kula Ring

Marketing Beyond Metrics: Championing the Customer Experience with Alec Graham


Listen Later

In this episode of The Kula Ring, Alec Graham, Marketing Manager at LEL Critical, shares a provocative take on what marketing can and should be within industrial manufacturing.
Alec explores why marketers must act as the voice of the customer inside the business, how empathy-driven systems can create better outcomes for both users and employees, and why not everything should be measured in a straight line. From customer service gaps to probabilistic strategy, Alec invites listeners to reconsider where the real value of marketing lies: in creating meaningful, lasting experiences that go beyond transactions.
...more
View all episodesView all episodes
Download on the App Store

The Kula RingBy Kula Partners

  • 5
  • 5
  • 5
  • 5
  • 5

5

33 ratings