In this episode of Digital Marketing Master, our host Jeff Hendricks engages in a captivating conversation with the seasoned marketing professional, Eva Braiman. With over 25 years of experience, Eva shares her fascinating journey from the dawn of the digital age to the current era of generative AI and ChatGPT. Together, they delve into the challenges and opportunities in marketing, discussing mistakes to avoid and key strategies for success. From the evolution of creative assets to the importance of a unified customer experience, this episode is a treasure trove of insights for marketers at all levels.