Black Friday is so important for businesses. Why? Because this is a very big opportunity for cash injection in your salon.

In this episode, I'm going to share valuable tips and advice on how you can market your business during this holiday. I will also give fresh, new ideas, tactics, strategies, packages, and offerings that are effective and easy to implement.

In this episode, I dive into:

• Why Black Friday is so important for businesses to utilise and leverage.
• The difference between a service-based business and a retail business.
• The reason we do Black Friday online instead of doing it just in the salon.
• Mindset shifts we can apply for Black Friday sales.
• Tips for coming up with your packages and offers for Black Friday.
• Reasons why some owners don't leverage on Black Friday.
• Ideas you can use for packages and offers on Black Friday.
• How to talk to the different audiences of your salon.
• Best ways to promote Black Friday.
• Using the strategy of urgency and scarcity to get sales.
• Repurposing your Black Friday content year after year.

I hope that the information I share here will help you execute your plan and give you the tools you need to market your business this coming Black Friday. I believe it can really elevate your business for 2023 and push your growth moving forward.