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The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities.
• Event was planned at iconic Coney Island amusement park district
• Organizers competed with Macy's monopoly on New York fireworks
• Infrastructure (porta-potties, PA system, vendors) was only prepared for 500 people
• Police were upset about the unexpected crowd size and inadequate security preparations
• The event happened in freezing temperatures, adding to the challenges
• The experience taught Tom to "prepare for the best, just in case it happens"
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!
Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube
The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities.
• Event was planned at iconic Coney Island amusement park district
• Organizers competed with Macy's monopoly on New York fireworks
• Infrastructure (porta-potties, PA system, vendors) was only prepared for 500 people
• Police were upset about the unexpected crowd size and inadequate security preparations
• The event happened in freezing temperatures, adding to the challenges
• The experience taught Tom to "prepare for the best, just in case it happens"
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!
Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube