In this episode, we are delighted to speak with Ericka Saurit, an expert in branding for creatives. We met her two years ago at the Design Influencers Conference in Atlanta where she was a speaker, and then again at the Vacation Rental Design Summit in High Point. She is very cool, very talented and has a business you all need to know about.

Watch on YouTube: https://bit.ly/InsideDesignYouTube Listen on Apple Podcasts: https://tinyurl.com/26vjfy24 Listen on Spotify: https://spoti.fi/3I46Lve Or wherever you get your podcasts.

KEY TAKEAWAYS:

1. The interior design industry has a branding problem.

2. Get your story straight so you are telling a story that attracts the kind of clients you want.

2. Ask yourself - How are you extraordinary? How is this showing up in your work?

SPONSOR Saurit Creative https://sauritcreative.com/ Marketing services for Interior Designers and Home Brands

“We build brands that transform the built environment.”

Saurit Creative works with brands that want to shine, both online and off. With studios in the US and France, they work with interior designers and home furnishings manufacturers to develop gorgeous, one-of-a-kind brands and strategic marketing campaigns to amplify them.

Their value lies in deep industry insight, broad implementation expertise, and storytelling craft—a powerful combination that differentiates them from all the rest.

KANDRAC & KOLE BIOVoted one of “Atlanta's Top 20 Residential Interior Designers” by the Atlanta Business Chronicle, Kandrac & Kole Interior Designs is an acclaimed design firm with two decades of experience serving residential and commercial clients. Their work has been featured in leading publications across the US. 

Since 2005, Joann and Kelly have built a respected partnership. They are renowned for their dynamic personalities, distinctive use of color, and unique custom designs. Frequently invited to share their insights at industry events and on design panels, they are recognized as diligent business operators who remain approachable and genuine, radiating constant positive energy. 

In 2018, they used their infectious energy to launch their podcast, “Inside Design with Kandrac & Kole.” This lively, weekly conversation, where Joann and Kelly share design and industry insights, became so popular that they introduced a series of bonus episodes, “The Inside Scoop with Joann and Kelly,” in 2024. 

Their dedication to the power of interior design also extends to their charity work throughout the U.S. and Guatemala. 

Thank you Russ Riba with Podcast Studio Network (https://www.audiomenu.com/podcaststudionetwork) and Gayle Mahoney with Gayle Mahoney Branding & Design (www.gaylemahoney.net) for helping us to produce and market this show!

Reach out to us at kandrac-kole.com for 2025! We are booking appointments in January in Atlanta and Charleston.

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