Who were the it brands of 2024? Some you'd expect—others might surprise you. In this bonus episode of Brand & Banter, we're looking at Ad Age's hottest brands list and breaking down why they dominated. From major comebacks to viral moments, these brands made waves—so what can we learn from them?

Hit play to find out which brands topped the list, the marketing moves that got them there, and what it means for 2025.

Hottest Brands of 2024 on AdAge