Some brand moves make you stop and think, "Genius." Others? Not so much.

In this week's Marketing Brief, we're looking at two brands making big plays—one that had everyone talking (and selling out) in record time, and another that proves not all partnerships are created equal.

Hit play for a quick breakdown of what worked, what flopped, and what marketers can take away from it all.

Soup Drops

The most liked F1 post on Instagram ever