Assembling Community

Marketing builds brands, not community


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When you push yourself to ask “who should I be talking to?” (instead of “where should I post this?”), you’re doing something that’s deeply Jewish. Our tradition has always understood that community is built person-to-person, day-to-day. It’s what we do together.

In episode 2 of Assembling Community, we dive into this distinction and what it actually means for community builders.

This podcast features pre-recorded excerpts from a conversation with community builders about common sticking points in Relational Engagement.

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Lasting, vibrant Jewish communities don’t just happen; they’re intentionally built. Assembly trains and supports Jewish leaders, educators, and entrepreneurs in the essentials of Jewish community-building: finding your people, keeping them engaged, and doing it all with Jewish depth. If this episode resonated with you or you have questions about the work, we would love to hear from you. Reach out at assembly.community.

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Assembling CommunityBy Erica Frankel