Marketing Chat with Casey & Kevin

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Bonnie Stefanick is US Platform Strategy Group Director at EssenceMediacom, with responsibility for platform strategy and implementation. Prior to joining EssenceMediacom, Bonnie worked in marketing technology, leading both in-house and agency teams. Bonnie is notable for leveraging technology to drive synergy between growth and brand marketing in startup and enterprise settings across consumer finance, CPG, retail, and healthcare categories.

Hosts:

Casey Watkins - https://SithMarketing.com/

Kevin Adams - https://predictiveonlinemarketing.com/

Julie Jones excels at creating short- and long-term plans that focus on increasing revenue and conversion. She has overseen Google Tag Manager and Google Analytics implementations for both startups and Fortune 500 companies throughout her career. Julie has also created the website learnwebanalytics.com to help educate marketers about the world of website analytics.

In her current role at Baylor Scott & White, her focus is on implementing web and app analytics solutions and enhancing current data hygiene practices. Through this, she improves the ability for hospitals and physicians to make data-driven marketing decisions.

Hosts:

Casey Watkins - https://SithMarketing.com/

Kevin Adams - https://predictiveonlinemarketing.com/

"Minh Nguyen, SEO Manager at Mixbook, has 14+ years of experience in eCommerce and SEO.

In his free time, Minh is either spending time with his family, playing games, or working on his side hustles. He has a lot of hobbies but you can usually catch him talking about food, board games and personal finance."

Hosts:

Casey Watkins - https://SithMarketing.com/

Kevin Adams - https://predictiveonlinemarketing.com/

Hosts:

Casey Watkins - https://SithMarketing.com/

Kevin Adams - https://predictiveonlinemarketing.com/

Content Discussed:

https://www.stateofsearch.org/

https://adworldconference.com/

Guest: Craig Andrews

Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase.

Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients.

https://allies4me.com/sith/

https://www.linkedin.com/in/craig-andrews/

https://www.facebook.com/CraigAndrewsMarketing

Hosts:

Casey Watkins - https://SithMarketing.com/

Kevin Adams - https://predictiveonlinemarketing.com/

Content Discussed:

https://www.amazon.com/dp/B01COR1GM2

https://www.amazon.com/dp/163286424X

https://www.youtube.com/watch?v=e19C-yUnak0

Guest: Ryne Landers

Ryne is a full-stack digital marketer with over a decade of experience, with focuses on SEO, advanced web analytics architecture and deployments, and eCom. He currently works at Boston Consulting Group in the Digital Ventures division, and previously led teams at award winning digital agencies in DFW.

https://linkedin.com/in/RyneL

https://bcgdv.com/

https://bcgdv.medium.com/

Hosts:

Casey Watkins - https://SithMarketing.com/

Kevin Adams - https://predictiveonlinemarketing.com/

Guest: Sarah Ciociola

Sarah is the Paid Media Director at PCG Digital. Overseeing the agencies Paid and Social Media teams allows her to connect dots often lost and overlooked with dealers Paid Media efforts. What Sarah loves most about working in the automotive space is the immense amount of creativity and collaboration that goes into dealerships digital marketing efforts.

Sarah is currently working with the PCG’s Paid and Social Media teams to create hand in hand Paid Media Strategies for the Automotive Industry.

https://www.linkedin.com/in/sarahciociola/

https://pcgdigital.com/

Hosts:

Casey Watkins - https://SithMarketing.com/

Kevin Adams - https://predictiveonlinemarketing.com/

Karen leads the KJ Content Marketing Team. She knows the tremendous challenges of being an entrepreneur and what it takes to nurture a simple idea into a profitable business.

She began her work life in high-tech manufacturing R&D and IT. After her divorce, she changed her career path and became a healing professional. Now, she happily combines her more than 20 years of experience in both these realms to help her clients grow their businesses online. In her personal life, Karen almost lives in the country and is surrounded by the people and pets she loves.

https://kjcontentmarketing.com/

Hosts:

Casey Watkins - https://SithMarketing.com/

Kevin Adams - https://predictiveonlinemarketing.com/

Content Discussed:

https://www.amazon.com/dp/1401967574

https://www.upwork.com/

https://www.amazon.com/dp/1585429937

Guest: Tim Shane

Tim has been pioneering the digital frontier since the early days of the TRS80 and 300 baud modem on the Commodore 64. He attended his first DFWSEM meeting in 2011 as a District Manager for the Better Business Bureau and has been a champion and advocate for the group since. Over the years he has been involved in promoting trust, truth and transparency as well as mission-driven non-profit organizations. In 2021 he moved to Louisiana to become a President in the BBB system and currently serves as a Director of Development helping many opTIMize their well earned reputation with BBB, Yelp, Google, Trust Pilot and emerging technologies.

https://shane-arts.com

https://t3results.com/

Hosts:

Casey Watkins - https://SithMarketing.com/

Kevin Adams - https://predictiveonlinemarketing.com/

Content Discussed:

https://www.bbb.org/

https://www.yelp.com/

https://greencheck.ai/

https://www.trustpilot.com/

https://www.tripadvisor.com/

https://nextdoor.com/

https://darrenhardy.com/darrendaily-on-demand/

https://www.amazon.com/dp/1416549005