MARKETING CHIEF PODCAST

HAHAHA.There’s nothing funny about how Just For Laughs has been credited for propelling the careers of comedians Kevin Hart, Dave Chappelle, Steve Harvey and many others.Their iconic comedy festival, Just for Laughs Montreal, celebrates its 40th anniversary this month. But if you can't catch them live, you can always find Just for Laughs content on television, their SiriusXM channel, YouTube, and much more.Join us as we’re talking to the King of Comedy, Just for Laughs President, Bruce Hills. Episode 202. Hosted by Rob Collins.

It's a slam dunk! Matt Arden, NBA 2K League. In our season two opener, multiple Emmy Award winner Matt Arden joins us to give his insights on the NBA 2K League. With an impressive background in sports, creative, and media, Matt heads up all content and media for the league and reveals what makes this venture so special. Episode 201. Hosted by Rob Collins.

A sneak peek of the first two episodes of Season 2, which will be launching soon!

This is part 2 of our conversation with Joe Koufman, the founder and CEO of Setup, a company that connects brands with qualified marketing agencies. They call themselves marketing matchmakers and, in this episode, we discuss what makes a good match. Also, Joe shares a personal story about almost getting fired…and how turned that into a career learning experience. Episode 110B. Hosted by Rob Collins.

With a knack for connecting people and an entrepreneurial business background, Joe Koufman founded Setup, a company that connects brands with qualified marketing agencies. Learn about this innovative business and Joe's career journey through retail, digital start-ups, and ad/marketing agencies. Episode 110. Hosted by Rob Collins.

In the second part of our interview with Mike Burch, Chief Strategy Officer at Speedway Motorsports, we discuss:• The business of NASCAR• E-sports and e-racing• Influential mentors in his lifeEpisode 109B. Hosted by Rob Collins.

With a long career in sports marketing, Mike Burch currently is the Chief Strategy Officer at Speedway Motorsports. Speedway Motorsports is the leading marketer, promoter, and sponsor of motorsports entertainment in the United States. Prior to joining Speedway, Mike spent many years in the NBA working for the Orlando Magic, Houston Rockets, and Charlotte Hornets. Join us as we discuss sports, event marketing, customer expectations and being a part of several championship organizations. We may even name drop along the way as Mike has been around many sports legends including: Shaq, Charles Barkley, Hakeem Olajuwon, Pat Williams, and Dean Smith.It's all in part 1 of our discussion. Episode 109. Hosted by Rob Collins.

Navigating between customer preference and customer privacy in a digital marketing world can be tough. And knowing what digital tools and channels to use for optimal effectiveness can be overwhelming as companies like Google are constantly tweaking their business model and algorithms. In this episode, we talk to Brent Bouldin, a premier thought leader in digital marketing who tackles these topics and more. 

Brent is the former head of marketing for Choice Hotels and led all enterprise-wide digital media programs as Senior Vice President at Bank of America. Now he’s a trusted digital marketing advisor to businesses across the country as a partner in New Media Advisors.

We also discuss:

• Is Alexa always listening to you?

• How smart are ‘Smart TVs’ and how does that impact customized advertising messages?

• What digital marketing foundations should every business start with?

Hosted by Rob Collins. Episode 108.

BONUS content as we continue our conversation with Barb Scherer, Vice President, Marketing at Badcock Home Furniture & more.

In this episode:

* Barb talks about the impact of helping customers establish credit

* Barb addresses balancing advertising content between brand and retail messaging

* One of Barb’s more memorable campaigns was a project with the Orlando Sentinel

* Rob recalls a surprising event from a National Advertising Federation conference

 

Episode 107B. Hosted by Rob Collins.

In this episode, Barb Scherer, Vice President, Marketing for Badcock Home Furniture & more talks about:

• The rebranding effort at one of the nation’s largest furniture retailers and how they own the “just right” positioning in the minds of their consumers

• A long career on the agency side of the business, starting with working on the Diet Coke account in New York City.

• The benefits of being involved in the Advertising Federation at both the national and local levels.

Episode 107. Hosted by Rob Collins.