Many cultural organisations and venues still need to improve how different parts of the organisations understand each other and work together. When collaboration happens well, stories from all teams can be harnessed by Marketing to bring both commercial benefits and progress on overall purpose and mission. This episode's expert panel explains how to break down silos and do collaboration well - especially between Marketing and Commercial.

Expert Panel:

Caroline Reid, Director of Commercial Enterprises, National Trust for Scotland

Lucy Paul, Marketing Executive, National Trust for Scotland

Abbigail Ollive, Visitor Attraction Director, Castle Howard

Frankie Wakefield, Deputy Head of Marketing, Shakespeare's Globe

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www.artsandculturepodcast.com

The Arts & Culture Podcast seeks out and shares best practice and innovation from museums, galleries, heritage sites and beyond, all across the UK.

Host Tom Dawson is COO for the Association for Cultural Enterprises.

https://culturalenterprises.org.uk/