Happy Tuesday! Today we are going to talk about COMMUNICATION at a golf facility from the top of the hierarchy (owners, board of directors, management companies), top management, front line staff, marketing department, membership, and food and beverage. These departments need to be on the same page for all aspects of the customer experience to make sure the brand of the facility is being realized. Clear customer pathways will lead to positive experiences.

If you want to contact us, contact me at jrockhold@pga.com or you can reach out to me on Instagram and Twitter @FindtheGreen or on Facebook at Find The Green. The Find the Green series is going to contain different aspects of the business: Operations, Marketing, Strategy, Branding, and Social Media Footprints. Check www.rockholdandassociates.com for upcoming Find The Green blogs, books, and conversation that can help raise the waterline of the industry. Jump in the boat and enjoy the ride!