Tom Berry, Chief Marketing Officer, and Ivy Xu, Senior Director of Product Marketing & Customer Experience will explore the future priorities for Marketing & Customer Experience, including analytics, channels, and experiences. Discover what we've learned about our customers over the past year and how it's shaping our approach. We'll also dive into insights from our brand refresh and discuss how we're adding value for charterholder members. Plus, get top tips for societies on building a strong brand together.