Welcome back to The Marketing Shakedown, where Brandy and Jodi trade lesson plans for snark and strategy.

This week, we’re throwing shade at ghost-posters, aimless hashtags, and businesses with the personality of a potato.

If you're only showing up online once a quarter or your posts have zero direction, consider this your wake-up bell.

We’re breaking down why consistency, calls-to-action, and prepped promos are the secret to getting out of marketing detention.