Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

Book a call with the team here: https://www.mergeyourdata.com/book-a-discovery-call

Link to Study - https://faculty.fuqua.duke.edu/cmosurveyresults/The_CMO_Survey-Highlights%20and%20Insights%20Report-Spring_2024.pdf

Day 29 of 90: Using Signal Analytics to Boost Company Performance

Join Dan Saavedra from MergeYourData on Day 29 of the 90-day YouTube sprint as he dives into a CMO survey that outlines the differences in marketing strategies between performing and underperforming companies. Learn how signal analytics can address these differences by providing actionable insights from the data collected, ultimately leading to increased efficiency and revenue growth. Dan shares real examples of clients who have seen success through signal analytics and discusses the importance of differentiation, go-to-market capabilities, and talent in achieving market growth.

00:00 Introduction to the 90-Day YouTube Sprint

00:08 Overview of Marketing Differences in Companies

01:03 Introduction to MergerData and Signal Analytics

01:22 Case Studies: Success with Signal Analytics

03:30 Who Should Watch This Presentation?

04:33 CMO Survey Insights

06:51 Addressing Key Marketing Challenges with Signal Analytics

13:50 Conclusion and Next Steps