Most marketing teams don't have a talent problem; they have a decision-making problem.

In this episode of A Mind for Marketing, I'm joined by Aysha Haynes, co-CEO of Flock Associates, a consultancy that helps brands untangle complex marketing ecosystems by clarifying roles and decision-making, so teams can perform at their best.

Aysha takes a slightly different view on leadership. While many organisations focus on capability, or agency performance, her argument is simpler but harder to confront.

When results are inconsistent, the issue usually sits upstream.

We explore:

• Why strong teams still produce inconsistent results
• The hidden factors that slow marketing down
• How leaders move teams from reactive to intentional

If you're responsible for performance, this is a useful reframe, because better marketing starts with better conditions for ideas to succeed.

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Music: SigmaMusicArt Batumi, Adjara. Free for use under the Pixabay Content License