New research from Capital Performance Group and The Financial Brand confirms banks spending more on marketing experience faster growth in loans, revenue, and deposits. Despite this evidence, banks continue to cut marketing budgets in 2024, while fintech competitors who heavily invest in marketing are outperforming traditional institutions.

• Marketing is incorrectly viewed as an optional expense rather than a growth engine
• Banks across two asset tiers ($1B-$10B and $10B-$100B) were analyzed in the research
• Fintech bank holding companies investing heavily in marketing show superior performance
• Marketing directly drives revenue through deposit promotions and customer acquisition
• Successful banks in 2025 will spend smarter with clear ROI targets
• Proper benchmarking against competitors is essential for strategic marketing
• Cardinal Capital helps banks retain and acquire customers through capital strategies

Want to talk through how to turn your marketing dollars into loan growth, or need help finding the right borrower at the right margin? You know where to find us. Subscribe, share with fellow bankers and remember, when it comes to growth, the budget you protect might just be the one that builds your future.

For more commercial capital information, contact us at [email protected]

Let's get social!
FB: @cardinalcap
LinkedIn: @cardinalcapital


Visit us online at cardinalcap.net