You’re listening to Lingo Phoenix’s word of the day for August 26.

Burger Day

Today’s word is marketing, spelled m-a-r-k-e-t-i-n-g.

marketing /ˈmɑːkətɪŋ $ ˈmɑːr-/ noun [uncountable]

the process or technique of promoting, selling, and distributing a product or service

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Our marketing people have come up with a great idea for the launch of the new model.

But Jennifer Hellman, the marketing director for the fair, said in a statement that the changes were justified.

— Greg Moran, San Diego Union-Tribune, 14 Aug. 2021

Winters says that’s primarily because cities have a higher concentration of jobs in fields that often demand workers have four-year degrees, such as tech, finance and marketing.

— cleveland, 14 Aug. 2021

With your word of the day, I’m Mohammad Golpayegani.

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Thanks for listening, stay safe, and we’ll see you back here next Saturday with a new word.