Welcome to a new episode of Beyond the Words, Marketing Edition, where we speak to Barbara Cresti. Barbara is a seasoned Marketing Leader, a Global Strategist and an AI enthusiast. She is now Global Principal Marketing Manager at AWS, and in this podcast, she shares her passion for branding and storytelling in international #B2B #TechMarketing, the importance of good #transcreation, her interest for the limitless potential of #GenAI and… her love of Russian literature. Enjoy!

To find out more about Barbara, visit https://www.linkedin.com/in/barbaracresti/

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