How many emails do you receive in a day? For sure it's a ton and despite the said number, there are particular emails that draw your attention to click, read and even execute their call to action.

Email marketing is still one of the backbones of digital marketing. It's a powerful approach to reach and build engagement with your target audience. If you're in our email list, "Here's why I spent $3k for Ed Sheeran concert tickets in South Korea," may definitely ring a bell. This is one of Bobby Hoyt's popular emails. How does he come up with such a ridiculously great email copy, you ask?

Well, on today's episode, we get into the nuts and bolts of Bobby's email copywriting process. We also share ways on how to effectively construct those vital email parts. So, let's all hit that play button and join us to explore the mindset behind this epic email!