This week I speak to Richard Rodgers, Global Digital Marketing Director for Agilent Technologies. Richard has always been passionate about start-ups from a young age, forming his first company at just sixteen. With a lifetime of experience in marketing and growing businesses, Richard speaks about the importance of account-based marketing, identifying the right client at the right time, and delivering a message which targets and addresses their specific pain point. In our chat, Richard shares his invaluable advice, his success stories, and his failures along his incredible entrepreneurial journey.