Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱

• Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over YW competition"
• The fundamental rule in pike fishing is to catch, photograph, and then release the fish

Key lesson: 
When dealing with specialist subjects you're unfamiliar with, always consult an expert who knows the audience and subject matter. While a tad embarrassing, Andy notes his mistake was relatively minor compared to Government mistakes that can impact financial markets

Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈

Follow Chris Norton:
X, TikTok, LinkedIn

Follow Will Ockenden:
LinkedIn

Follow The Show:
TikTok, YouTube