In this honest and wide-ranging conversation, Andrea and Valentina go back to the roots of the studio and talk about why ethical branding matters, what pushed them to start this work, and how they’re trying to do things differently.

Valentina shares how her discomfort with traditional marketing tactics, especially manipulation and misinformation, led her to question the industry and eventually build a studio that does things differently. From packaging tricks in the food industry to hard decisions about which clients to take on, this episode is full of real talk about what it means to market with heart and stay aligned with your values.

We also unpack the word “ethical” — what it means to us, why it’s complex, and why it’s worth striving for even when perfection isn’t possible.

This episode is for anyone who’s ever felt uncomfortable with the way things are marketed and wants to imagine a different way forward.

🎧 New episodes drop every other week.

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