Many business owners spend their time marketing in between the sunny days and the rainy days.  When times are good, marketing suffers because “you’re doing fine,” but what about the eventuality of the rainy day?  When times are bad, marketing is non-existent because “we can’t afford it,” but how do expect to get more sales?  Spend your time marketing when times are good, and most importantly, when times are bad.  Spending time marketing when times are good will make those times even better and make it easier to whether the bad times.  Spending time marketing when times are bad will help you get back to good times.  Basically . . . NEVER stop marketing. 

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