Welcome to part 2 of the marketing for authors series! We're digging deep into phase 1 of the marketing cycle (and one that many authors skip!) - brand awareness!

00:35 what is brand awareness?

01:16 aim for repetition

02:28 signal what kind of writer you are

03:25 talk around your book

04:28 show you are human

07:21 let people lurk

09:46 examples of brand awareness marketing

Marketing for authors: brand awareness [part 2/4]

(After Hours Authors podcast S2 E2)

#podcast #author