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Marketing for B2B Startups | MJ Smith - CMO at CoLab Software [Ep. 10]
In this episode, we get inside the world of startup marketing with MJ Smith, the CMO at CoLab Software. Discover how she's propelled CoLab's exponential growth, all while maintaining a massive Linkedin audience.
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We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
_____
Follow MJ:
Linkedin: https://www.linkedin.com/in/mjpsmith/
_____
Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter/X: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
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Timestamps:
00:00 Intro
2:05 Impactful Roles In Startups
5:00 How To Lead A Marketing Team
12:35 How To Write Effectively For Linkedin
18:51 Paid Social And Conferences
24:31 Breakout Creative
27:00 How To Utilize Events
31:50 Marketing Experiments To Consider
38:07 Best ABM Practices
40:40 Mistakes Early Stage Marketing Organizations Make
44:02 Managing SDRs
47:30 Lesson & Advice
____
Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode
View all episodes
By Jason LalkIn this episode, we get inside the world of startup marketing with MJ Smith, the CMO at CoLab Software. Discover how she's propelled CoLab's exponential growth, all while maintaining a massive Linkedin audience.
---------
We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
_____
Follow MJ:
Linkedin: https://www.linkedin.com/in/mjpsmith/
_____
Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter/X: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
---------
Timestamps:
00:00 Intro
2:05 Impactful Roles In Startups
5:00 How To Lead A Marketing Team
12:35 How To Write Effectively For Linkedin
18:51 Paid Social And Conferences
24:31 Breakout Creative
27:00 How To Utilize Events
31:50 Marketing Experiments To Consider
38:07 Best ABM Practices
40:40 Mistakes Early Stage Marketing Organizations Make
44:02 Managing SDRs
47:30 Lesson & Advice
____
Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode