Co-hosts Joey Strawn and Nels Jensen look at the unique aspects of marketing to manufacturers, including the narrow target audiences, and how content plays a key role in educating different personas through the elongated buying process. 

Links to mentions in the show:

• Website usage increase for sales:

https://blog.thomasnet.com/industrial-distributor-website-examples-that-increase-sales

• Increase in digital spend by manufacturers

https://mediaradar.com/blog/b2b-industries-increasing-spend/

• Industrial Marketing Budget Guide:

https://industrialstrengthmarketing.com/industrial-marketing-budget-guide-2021/

• Explanatory video of metal forging:

https://www.youtube.com/watch?v=gKz7FFIduYc

• Sandvik Coromant site:

https://www.sandvik.coromant.com/en-gb/pages/default.aspx