The Business of Becoming with Steffany

Marketing for People Who Don’t Like Selling


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Do you hate the idea of being pushy when it comes to sales? You’re not alone. In this episode, I share how I built a multi-million-dollar business without slick pitches or high-pressure tactics—just by focusing on service, connection, and authenticity.

Here’s what we’ll dive into:

  • Reframing Sales as Service: Why helping beats convincing—and how people naturally buy from those they trust.
  • Let Your Value Speak: The power of real stories and results instead of over-the-top promises.
  • Connection Over Conversion: Building genuine relationships through authentic conversations.
  • Marketing as Storytelling: Simple, natural ways to stay consistent without feeling “salesy.”
  • My Personal Approach: How I create curiosity and use my “3 touch rule” to market without pressure.

Marketing isn’t about shouting louder—it’s about making people feel seen, heard, and understood.

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The Business of Becoming with SteffanyBy Steffany