So many people are currently talking about wanting to move into the ‘for purpose’ space, it’s probably the number one thing that people say when we ask them what they are looking for in their next role. So the timing of this episode is perfect.

Emma is joined by David Boyles a Marketer who started his career in Agency in London, before moving to Sydney and ultimately going client side.  For him moving to a ‘for purpose’ organisation was very important and we wanted to understand if it had lived up to the hype, and whether as a Marketer he approached the brand differently.

• We talk about David’s early career, and what working in an Agency taught him.
• His move to Sydney and looking for a purpose in his work
• Joining a start-up in the disability services space when they had only 30 employees.
• Growing and scaling with that business to over 400 employees and becoming Head of Brand.
• As a marketer how to approach a for-purpose brand, and more specifically a disability services brand.
• The role of profit in for purpose
• What are the challenges of working with a for-purpose brand and what did he learn along the way.

David is very insightful and open about his own career journey, and what he’s learned along the way.  He continues to work in the for purpose space, having moved to Melbourne and joined another disability services business. 

For all those thinking of wanting to find more purpose and meaning in their work, we hope this episode is helpful.