Put simply, your “brand” is your practice's personality, and it reflects how you will describe your practice to current and future patients. It's the thread that forms the basis of your message and permeates everything you will do to market yourself.

Marketing for the Primary Care Physician: Your Practice as a ‘Brand'

Doctor's Digest was created to fill a need unanimously voiced by physicians in a market research project headed by The Matalia Group, November 2004. This research showed that busy physicians want brief, practical and easy-to-use solutions for their non-clinical, practice-related problems so they can continue to focus their time and energy on helping patients.

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Marketing for the Primary Care Physician: Your Practice as a ‘Brand'

Marketing for the Primary Care Physician: Your Practice as a ‘Brand'