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Marketing for Web3 Projects with HubSpot CMO Kipp Bodnar
Web2 is the Internet era defined by products and services from large centralized companies aka FAANG (Facebook, Amazon, Apple, Netflix, Google). Those platforms invest significantly in sales and marketing teams as part of their GTM (go-to-market) strategy to generate leads and acquire & retain customers. One of the big problems with Web2 is that the vast majority of accrued value goes to the platform itself, not to the creators who are doing the work and thus should be earning that money.
Web3 gives the power back to the creators. It leverages decentralized technologies to bring the users into the center of decision-making processes. That is why a new approach to marketing is needed in the decentralized world. While some conventional customer acquisition techniques may still be relevant for Web3 projects, the introduction of tokens and new organizational structures like DAOs (decentralized autonomous organizations) requires us to rethink go-to-market strategies as well as initiatives for building communities and generating revenue.
Join Hubspot’s Chief Marketing Officer, Kipp Bodnar, in a fireside chat hosted by Cardstack’s Founding Director, Chris Tse.
Agenda:
The fireside chat will focus on these central points:
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By CardstackWeb2 is the Internet era defined by products and services from large centralized companies aka FAANG (Facebook, Amazon, Apple, Netflix, Google). Those platforms invest significantly in sales and marketing teams as part of their GTM (go-to-market) strategy to generate leads and acquire & retain customers. One of the big problems with Web2 is that the vast majority of accrued value goes to the platform itself, not to the creators who are doing the work and thus should be earning that money.
Web3 gives the power back to the creators. It leverages decentralized technologies to bring the users into the center of decision-making processes. That is why a new approach to marketing is needed in the decentralized world. While some conventional customer acquisition techniques may still be relevant for Web3 projects, the introduction of tokens and new organizational structures like DAOs (decentralized autonomous organizations) requires us to rethink go-to-market strategies as well as initiatives for building communities and generating revenue.
Join Hubspot’s Chief Marketing Officer, Kipp Bodnar, in a fireside chat hosted by Cardstack’s Founding Director, Chris Tse.
Agenda:
The fireside chat will focus on these central points: