In a world where most marketing thought leaders talk about being customer-centric, Tim Parkin beleves they should instead focus on teams first. In this episode, Tim shares his perspective on:

• the attributes of a successful team
• how to foster collaboration and communication
• why you should focus on both direction and velocity in marketing
• a case study of a trade school who increased website conversion rate from 5% to 20% with a simple fix
• why most marketers suck at testing