In this episode, Angela Thompson, Head of Marketing at ClimateTech company Avarni, shares her insights into startup marketing. She discusses the challenges and surprises of working in an early-stage startup, the importance of adapting marketing strategies to meet customer needs, and the value of creating educational resources. Angela emphasises the significance of maintaining momentum with limited resources and defines success beyond just leads and pipeline. She also shares her experimentation for AI customised landing page experiences.