Our guest today is Viv Faga.

 

Viv has led marketing as a VP or CMO at Salesforce, Yammer (which sold to Microsoft for 1.2b) and Zenefits. Today, she’s the operating partner at Emergence that focuses on early-stage SAAS investing. 

 

Marketing fundamentals are crucial to early-stage success, and Viv and her colleagues argue that founders should hire a marketer before they hire a salesperson. We talk about the different ways CEOs respond to marketing ideas, how category creation works, and how culture at companies like Salesforce and Yammer directly supported the success of those companies.

 

Learn more about Viv and Emergence capital at emcap.com or @vivfaga on Twitter.