Is the marketing funnel obsolete, or does it just need a makeover? This episode of Marketing con Sabor, hosted by Samantha Hollyfield, challenges the notion that traditional sales funnels are no longer relevant. We explore the evolution of the funnel from the classic "know, like, trust" model to contemporary frameworks that account for today's savvy consumers who demand more control over their purchasing journey. Rather than discarding the funnel, we discuss how marketers can adapt it to fit the nonlinear paths buyers now take, turning outdated criticisms into opportunities for strategic enhancement.Harnessing the power of micro conversions can transform social media engagements into robust sales opportunities. In our discussion, we delve into utilizing tools like ManyChat on platforms such as Instagram to automate interactions and effectively capture leads. We highlight the importance of meaningful metrics, focusing on aligning social media efforts with tangible business objectives like lead generation and sales. By understanding the nuances of micro conversions, you can create a sales funnel that not only engages but converts initial interactions into significant returns on investment.A strategic mindset is crucial when navigating the ever-shifting dynamics of digital platforms. This episode emphasizes constructing a coherent strategy for social media that aids in building a community capable of driving sales. We address the challenges marketers face in maintaining consistency while adapting to different platforms and generational preferences. By crafting a well-structured funnel that guides users seamlessly from engagement to decision-making, businesses can ensure that their marketing efforts result in meaningful growth rather than wasted resources.Where to dive in:(0:00:01) - The Evolution of the Marketing FunnelThe marketing funnel is still relevant, but needs to evolve to align with changing consumer behaviors and market dynamics.(0:10:10) - Leveraging Micro Conversions in MarketingLeverage micro conversions in a social media sales funnel using Instagram, ManyChat, and Meta Ad Manager for targeted advertising and ROI.(0:25:46) - Building Engagement and ROI Through FunnelsUnderstanding audience and platform dynamics, leveraging algorithms and retargeting, and building relationships are key to a successful marketing funnel.(0:37:40) - Optimizing Sales Funnel for EngagementNature's sales funnel is enhanced through engagement, retargeting, personalized emails, SEO, and optimized product pages.(0:42:40) - Strategic Approach to Social MediaEvaluate time and effort on social media, understand strategy, create a funnel, use lead magnets and low-ticket sales items for ROI.For more, visit https://hollyfieldconsulting.com/About Samantha Hollyfield MBA, Co-founder of Hollyfield Consulting & Marketing Consultant: Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University, where she received a Bachelor of Science in International Business and a Master of Business Administration. Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition. Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels. Samantha is a proud Latino business owner here in HTX.