In this episode, we dive into the importance of aligning sales and marketing teams through shared metrics and collaborative efforts. Learn how to transition from MQL-focused strategies to a unified goal of lead conversion. We discuss the role of sales enablement, the impact of AI and automation tools, and the benefits of cross-functional platforms in streamlining processes. 

00:00 Introduction: Facing Board Meetings

00:23 Aligning Sales and Marketing

00:40 Shared Metrics: The Key to Collaboration

01:30 The Importance of Cross-Functional Teams

02:32 Intermediate Metrics and Pipeline Management

04:42 Leveraging Tools for Better Integration

05:06 The Role of AI in Modern Marketing

07:32 Choosing the Right Tools for Your Business

09:04 Conclusion and Final Thoughts