2018 Small Business Saturday through Cyber Monday Sale! My guest today is Danielle Salazar, the Marketing Director for Kennedy Blue, Wedding Shoppe & Penny and Pine. In today's episode, Danielle is pulling back the curtain on how she and her team manage multiple brands and the marketing and growth strategies they've used to grow Kennedy Blue 60%-100% year over year. Here's more about Danielle: Danielle Salazar is a Marketing Manager at Wedding Shoppe, Inc, where she oversees and coordinates the marketing efforts for multiple brick & mortar and e-commerce companies in the wedding apparel and bridal skincare space including Wedding Shoppe, Kennedy Blue, and Penny & Pine. Danielle and her team have been able to grow online traffic by 60-100% year-over-year, while revenue has grown by 110-130%. She attributes that growth to her heavy focus on lead acquisition, content, social media, and customer feedback. Before transitioning to the corporate side of the wedding industry, Danielle worked directly with brides as a bridal consultant. Being able to experience both sides of the industry has been crucial to her success and she has now been in the industry for just over 7 years. CONNECT WITH DANIELLE: Kennedy Blue @kennedyblueofficial Penny and Pine @penny_and_pine

119: Marketing & Growth Strategies for Multiple Wedding Brands with Danielle Salazar

Step into She Creates Business, a Podcast for Wedding Pros, your go-to guide in the vibrant world of wedding entrepreneurship, created and hosted by Kinsey Roberts since 2016. She Creates Business is a pivotal tool in shaping and refining the art and science of thriving in the wedding industry.

This podcast is a treasure trove of actionable insights, covering everything from marketing finesse to growth tactics, branding ideas, and the technical know-how of being a wedding pro. |

You'll get business clarity from every episode, whether we're unraveling the complexities of Business in engaging workshop-style sessions or sharing enlightening conversations with fellow wedding professionals.

We're more than just a podcast; we're a supportive community where new pros and seasoned veterans in the wedding industry come to find inspiration, innovative strategies, and practical tips. 

Tune in every Tuesday and Thursday wherever you get your podcasts!

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Connect with the She Creates Business Podcast: 
Instagram: @shecreatesbusiness
Email: kinsey@shecreatesbusinesspodcast.com
Website: www.shecreatesbusinesspodcast.com

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In today’s episode of She Creates Business, a Podcast for Wedding Pros host Kinsey Roberts sits down with the dynamic Amelia Holder, a seasoned entrepreneur and the visionary behind Emerson Fields, a premier wedding venue in Missouri.  Celebrating eight years of business success, Amelia shares eight invaluable lessons she's garnered along her journey—four pivotal insights that propelled her venue to become a sought-after destination and four misconceptions that, surprisingly, had little impact on her entrepreneurial path.  Four Misconceptions That Didn't Impact Success Perfection Is Not Required: Launching with everything perfectly in place is not necessary. Flexibility and adaptability are key. A Business Degree Isn't Essential:Practical experience and a strong vision can outweigh formal education in entrepreneurship. Overcoming the Fear of Failure: Success involves pushing past fear and skepticism, including your own and others'.  Public Perception and Changes: The fear that everyone is watching and judging your every move is unfounded. Flexibility in business decisions is crucial.   Four Key Insights that DID Impact Success Building a Strong Network: Cultivating relationships with vendors, clients, and the community is invaluable for growth and support. Embracing 'Scary Asks': Pushing beyond comfort zones, especially in pricing and collaborations, is essential for business development. The Importance of Outsourcing: Delegating tasks outside one's expertise or preference can significantly propel business growth. Trusting Your Gut: Personal intuition and understanding of your client base are irreplaceable guides in making business decisions.   This episode is a goldmine of wisdom for anyone navigating the complexities of the wedding industry.  Amelia's journey from capturing memories behind the lens to creating them at Emerson Fields is a compelling narrative of transformation, growth, and the enduring significance of creating a legacy by doing the things that really matter.   CONNECT WITH AMELIA:   https://www.emersonfields.com/

191: The *Real* Actions that Build a Wedding Business, 8 Lessons Learned with Amelia Holder

In this episode of She Creates Business, host Kinsey Roberts welcomes Chelsea Cholas, the owner and lead wedding planner behind Chelsea Cholas Wedding Planning, and the exclusive in-house planner at Kinsey's venue, Vista View Events.  Chelsea over-delivers throughout the show today offering listeners a unique and personal perspective on building a thriving wedding planning business. Key Highlights:  Building in Silence: Chelsea shares her journey from conducting backyard weddings as a little girl to becoming a leading wedding planner in Western Colorado. Despite taking a hiatus to focus on family, Chelsea's passion for weddings led her back to the industry, where she has quietly built a substantial business based on strong relationships rather than flashy marketing.  The Power of Relationships: Learn how Chelsea's commitment to building and maintaining positive relationships with couples, vendors, and her team has been the cornerstone of her success. With over 50 weddings a year, Chelsea's approach proves that consistent, quality service and deep industry connections can lead to a booming business without the need for extensive advertising.  Team Dynamics and Communication: Chelsea emphasizes the importance of open communication, trust, and mutual respect within her team. She shares insights into fostering a supportive and efficient work environment, where the focus is on collective success rather than individual accomplishments.  Advice for Aspiring Wedding Pros: Chelsea offers practical advice for those feeling overwhelmed by the pressures of social media marketing and the constant search for new clients. She encourages wedding professionals to focus on nurturing genuine connections within the industry and to trust the process, highlighting that a strong network and a reputation for excellence can propel your business.  Join Kinsey and Chelsea for a heartfelt discussion on the significance of building a wedding planning business grounded in authenticity, hard work, and meaningful relationships.  Whether you're a seasoned pro or just starting out, this episode is packed with practical tips and inspiration to help you continue your journey as a wedding pro!

190: Quietly Building a Successful Wedding Planning Business with Chelsea Cholas

In this empowering episode of She Creates Business, a Podcast for Wedding Pros, host Kinsey Roberts sits down with Paige Hulse, a seasoned attorney, entrepreneur and the brains behind Paige Hulse Law.  Paige brings her wealth of knowledge from a decade immersed in the creative and legal fields, offering invaluable insights into the world of intellectual property and trademark law. With her unique expertise, Paige outlines strategic legal frameworks that can transform your wedding business into an enduring legacy. Key Takeaways:  Trademark Mastery: Learn the ins and outs of trademarking your business name and creations to safeguard your brand and ensure its longevity in the competitive wedding industry. Intellectual Property Strategies: Paige dives deep into intellectual property rights, offering creative entrepreneurs in the wedding sphere actionable advice on protecting and monetizing their innovations. Legacy Building: Discover how to leverage your intellectual assets to create products and services that continue to generate revenue long after the wedding day has passed.  Join us as Paige demystifies the complex world of legal strategy for wedding professionals, providing you with the tools to protect your creative endeavors and build a business that lasts.  Whether you're an emerging wedding planner, a seasoned venue owner, or a creative entrepreneur looking to leave your mark, this episode is packed with expert advice to help you navigate the legal landscape and secure your business's future.  Connect with Paige Hulse Law:  https://paigehulselaw.com/  The Creative Law Shop (legal templates): https://www.shopcreativelaw.com/    

189: Unlocking the Secrets of Intellectual Property for Wedding Pros with Paige Hulse

Don’t call it a comeback!  Just kidding, call it whatever you want. She Creates Business is BACK and I couldn’t be more excited!  This return episode shares a bit with you about where I’ve been, what I’ve been working on since 2021, and the big changes I’ve made in my life and business!   Find me on Instagram @shecreatesbusiness

She Creates Business is BACK!

Leah Weinberg, Owner and Creative Director of Color Pop Events is a published author! Her first book, The Wedding Rollercoaster, is out now and available for purchase!   Get a FREE chapter of Leah's new book here.   In today's episode of She Creates Business, I'm honored to have Leah on the show. We dig into the emotional side of weddings, how vendors can support their couples through the ups and downs of planning, and Leah shares her best tips for navigating these often tricky situations as a vendor.   About Leah:  Leah Weinberg is the Owner & Creative Director of New York City-based wedding planning company Color Pop Events and author of the newly published book, The Wedding Roller Coaster.   Celebrating seven years of business, Leah continues to leverage the organization skills, calm communication style, and ability to multi-task she initially developed as a commercial real estate lawyer in her previous career.   Her colorful work and party planning tips have been published online and in print with Vogue, the New York Times, People, CNBC, Bravo, Martha Stewart, and The Knot, among others. Recently, Leah has been recognized as a 20 on the Rise winner by Honeybook and the Rising Tide Society, one of the 25 Young Event Pros to Watch by Special Events Magazine, and one of BizBash's Top 500 Event Pros in the US.   A WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event.

119: Marketing & Growth Strategies for Multiple Wedding Brands with Danielle Salazar

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