On this episode of the podcast I interview Lolita Carrico about marketing growth strategies for SaaS companies. Lolita is a marketing strategy and business development consultant to leading SaaS, Fintech, Biotech and Digital Media brands.

We discuss:

- The two sides to effective marketing for SaaS businesses

- Pre-sale marketing and growth strategies to attract customers

- How to improve customer retention

- How to inject brand personality and remain top of mind with your clients

Resources

– Connect with Natalie on Facebook

– Join SaaS Boss Facebook Community