Marketing Helsinki

Joel Willans is an author, creative director and the founder of various popular online communities including Very Finnish Problems which is one of Finland’s most popular social media brands. 

Here we discuss the divide between sales and marketing, selling to Finns vs selling to non-Finns, launching and growing a Facebook page to 15 thousand fans in one month organically. But, my favorite part is when Joel talks about discovering some of the happiest words in the world!

My guest in this episode is Alan Weiss PhD. He’s a consultant, speaker, author, coach.

We talk about:

- the first ever consultant

- the kind of people that welcome coaching

- differentiating as a generalist in a competitive market 

- being humble as an expert

- small town Finland in 1963 (!) ... and more.

Risto Kuulasmaa is an entrepreneur and executive coach with a background in events, media and tv production.

He has also just launched 3 travel startups in the midst of a global pandemic.

Katja Presnal is an American Advertising Award-winning business and marketing strategist who has worked with Fortune 100-companies and startups.

She recently launched Insider Society success accelerator for women entrepreneurs and her book Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company (together with Candice Kilpatrick Brathwaite) comes out in August 2021.

https://www.linkedin.com/in/katjapresnal/

https://presnal5.com/

My guest in this episode is Andrew Deutsch CEO of Fangled Tech.

We discuss some philosophy behind sales and marketing. How do we deal with the differences in selling with humility vs with boldness? Should we be mindful of adhering to culture differences when selling internationally? Is there a drawback to being too humble? And somehow we found ourselves discussing tactics behind selling a pig.

Ben Burns is an award winning designer, strategist and current COO at The Futur - a group of creative professionals that teach practical design and business education to a global audience.

Here, Ben talks about starting his career in design, and then becoming a police officer in Savannah GA - working in narcotics, going undercover - before coming back to design and ultimately changing the world of design education.

https://www.mrbenburns.com/

https://thefutur.com/

In this episode my guest Jaakko Tapaninen is an entrepreneur and content marketing consultant who helps executives build thought leadership.

He was producing a popular Finnish-language podcast 10X Finland for several years before recently relaunching it as the Hybrid Times Podcast.

In this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki.

Minna shares key points to building a memorable brand

- to avoid being generic, have an opinion and prepare to go all the way with it.

- to be consistent over a long period of time.

www.minnakaitala.com

Kim Oguilve is the chief marketing officer at Maria 01; a not for profit startup coworking community in the center of Helsinki that hosts over 150 tech companies and VCs and is now the Nordic's largest startup campus.

We discuss what marketing means to her, how and why she is making diversity and inclusion a part of her organisation’s business strategy, and also I ask her to name a few of the coolest Finnish startups that she has recently come across.