I go over the issues that the watch industry is dealing with in terms of marketing. Stop marketing to the new generation of digital. Focus and double down on your strengths. Stop story telling in 2018 the way you marketed in 2002. I go over some major major ideas that micro brands and major brands today can do to bring awareness and attract more people in 2018. Definitely don’t miss this episode if you’re a microbrand or you’re thinking of starting a watch company.

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If you liked what you listened to, you’ll definitely LOVE the book: 100+ No BS Watch Tips for Watch Enthusiasts and Salespeople: http://www.nobswatchmaker.com/book-lp

You can also check out more at: http://www.nobswatchmaker.com/ or my Instagram at: http://instagram.com/nobswatchmaker

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SHOW NOTES:

Opening • Leave Smart Watches Alone • Stop Story-telling in a 2002 enviornment • Marketing in 2018 • Double down on Unfiltered