Marketing in 2023 Small Business Talk With Cathy Smith Brought to you by CATCO Enterprises

In episode 205 of Small Business Talk, Cathy Smith delves into her experiences from the past week, highlighting the challenge of choosing a topic amidst an array of conferences, podcasts, and audiobooks she has engaged with. The primary discussion of this episode is the role and implications of Artificial Intelligence (AI) in the realm of 2023 marketing.

Cathy shares insights from the State of Social conference she attended, where AI emerged as a central theme of the second day. There was a substantial emphasis on the need for businesses to harness AI while safeguarding their brand values and ensuring genuine authenticity. While AI offers immense potential, especially in hastening tasks and possibly supplanting stock photos, Cathy advocates treating AI with the same caution as a new hire. It’s essential to supervise its activities to ensure outputs are accurate and aligned with the brand.

She emphasises the irreplaceable nature of human connections in business. Although AI can amplify efforts, it can't entirely replace the human touch. As AI embeds itself into the modern marketing toolkit, businesses should capitalise on its strengths, particularly in data processing and generating quick results, without becoming overly dependent on it.

Beyond AI, Cathy underscores the value of brand authenticity. She stresses the need for businesses to ensure consistent experiences across all touchpoints, be it physical storefronts or digital interactions. The customer's journey, often guided by the customers themselves, demands flexibility and adaptability on the business's part.

Consistency, akin to the predictable quality found in fast-food chains, is essential for building and maintaining brand trust. The episode also highlights the advantages of collaborative ventures, pushing for mutual benefit partnerships that align with brand values and engage diverse subcultures.

Cathy accentuates the essence of delegation for entrepreneurs. She recommends focusing on core competencies and offloading tasks that don't align with one's strengths. Such an approach not only boosts efficiency but is a safeguard against burnout. Business owners can focus their energies on more lucrative endeavours by hiring experts, like bookkeepers familiar with the latest regulations.

Episode 205 of Small Business Talk with Cathy Smith offers a comprehensive overview of the current marketing landscape, the rising significance of AI, and the perennial need for genuine human touchpoints in business operations.

Dive into Small Business Talk Podcast, episode 205 to stay abreast with the evolving landscape of marketing, business strategies and practices.

Small Business Talk with Cathy Smith brought to you by CACTO Enterprises.

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