01:00 – Intro & Early Sales Journey

02:30 – Transition to Digital Marketing

03:45 – Founding Digital Simple

04:20 – Scaling with Property Marketing

05:35 – Lessons from Growth & Churn

06:10 – Transparency & Approach to Marketing

07:15 – Marketing as Sales (1-to-Many)

08:24 – Importance of Brand + Sales Together

09:08 – Marketing Theory & Customer Psychology

13:05 – Crafting Compelling Offers

18:56 – Messaging & Positioning

22:20 – Human vs. AI in Marketing

26:30 – The Power of Digital Leverage

30:11 – Why Video is Critical

33:11 – Balancing Brand & ROI Campaigns

37:21 – Funnel Strategy Example

40:27 – Optimisation Mindset

42:19 – Scaling Offers & Upsells

45:18 – Practical Q&A on Campaign Optimisation

46:16 – Live Campaign Walkthrough

50:18 – Daily vs. Lifetime Budgets

56:00 – Setting Audiences & Placements

57:12 – Building Lead Forms & Creatives