Brian catches up with Marketing Consultant Pete Busam, Founder and President of Equilibrium Consulting to discuss leveraging digital tools to engage and grow your base. Marketing isn’t a sprint, it’s a marathon that needs to become a part of your everyday routine…not just for you but for everyone in your organization. The key is to focus on what is resonating and to build on it. The old adage, you can’t manage what you can’t measure, Pete gives some great takeaways on how you can use current tools to measure your engagements and use this information to grow and evolve both your Marketing message as well as the mediums to deliver.