The most disturbing part of Agribusiness is not successful implementation of GAPs but the Marketing process. Most farmers, especially the new farmers, find it very difficult to secure markets, which is why it is important for us as Ag organisations to train and equip farmers with market linkages as well as ways in which to secure them. Here is what you have to know about Marketing in Agribusiness.

Principles of Marketing in Agriculture

Marketing involves finding out what customers want or need, producing and packaging a product which they will buy from you, rather than from your competitors, for a price that will give you a profit.

This podcast is also available as a blog post here: Marketing in Agribusiness